Bloomberg Media ad revenue up 40% in first quarter

(PRNewsfoto/Bloomberg Media)

Bloomberg Media said its total advertising revenue rose 40 percent in the first quarter.

Television advertising rose 49 percent and digital advertising rose 41 percent. However, print advertising was flat and radio advertising fell 29 percent.

The company also saw a 9 percent decline in licensing and partnership revenue. It did not provide the actual revenue figures.

Digital subscriptions rose 31 percent, and Bloomberg Media now has more than 380,000 subscribers around the world.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.