Emily Cohn, Bloomberg’s consumer team leader, sent the below to the newsroom Thursday:
Hi all,
I am thrilled to share that Kristina Peterson is joining the US Consumer team to be our big food reporter, covering companies including Pepsi, Kraft and General Mills.
She’ll also cover the intersection of food and policy, culture and health, working in lockstep with DC, ags, health, climate and other teams across the newsroom. Big food companies are wrestling with massive challenges including an administration that says it wants to make the US food system healthier and consumers that are increasingly budget-strapped and wellness-minded.
Kristina is the perfect candidate to help us tell the story of how the food industry is adapting and how it is changing the way that we eat.
She joins us from the Wall Street Journal, where she’s been a reporter since 2009. There, Kristina covered the Fed and then Congress for nearly a decade, delivering scoops, colorful profiles and thoughtful deep dives on the biggest policy issues of the day.
In 2022, she convinced her editors to create a new beat writing about food and agricultural policy. In that role she broke news on the struggles of the first company that was approved to make lab-grown meat.
Most recently, she’s covered the rise of HHS Secretary Robert F. Kennedy Jr. She’s profiled the influencer siblings who helped shape Trump’s Make America Healthy Again agenda and recently wrote a delightful story about the Republican and Democratic lawmakers who work out together every morning.
Before joining the Journal, Kristina covered city politics at the Palo Alto Daily News. She got a bachelor’s and master’s degree from Stanford and also received a graduate degree in journalism from Columbia.
Kristina joins us June 23. She’ll be based in Washington, DC, and will report to me. We cannot wait for her to start.
– Emily
