Bloomberg hires Tsai as new chief marketing officer

Brenda Tsai

Bloomberg LP has hired Brenda Tsai as chief marketing officer.

Tsai most recently served as chief marketing officer for State Street Corp., where she launched a new brand and visual identity for the global financial services firm.

She previously held chief marketing and communication officer roles at DXC Technology and BNY Mellon. Tsai also serves as the sole CMO on the Kantar board of directors.

Earlier in her career, she was a managing director at General Electric driving GE’s “Imagination Breakthroughs,” GE’s highest-growth businesses, and a P&L leader at Procter & Gamble.

Tsai earned a dual master’s degree in business administration and international studies from the University of Pennsylvania and a bachelor’s degree with honors from Stanford University.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.