Bloomberg Green investing in service journalism

Sara Guaglione of Digiday writes about Bloomberg Green’s service journalism strategy as it has launched a new video show, podcast and sub-verticals.

Guaglione writes, “While ‘climate solutions’ content — which aims to show readers how they can respond to the climate crisis — has been a part of Bloomberg Green’s coverage since its inception, the vertical will now focus on ‘decoding and demystifying’ how consumers can live a more climate-conscious life with a new section called Greener Living, said John Fraher, head of ESG (environmental, social & governance) and energy news at Bloomberg News.

“Next month, Bloomberg Green will add more coverage verticals to its homepage for the first time since its launch in January 2020, including New Energy, ESG Investing, Weather & Science, Electric Vehicles, Climate Politics, Cleaner Tech and Greener Living. There were five sections on the site when Green launched, Fraher said.

“The new sub-verticals are ‘an evolution of what we’ve done,’ and ‘a reflection of how our priorities have evolved’ since Bloomberg Green’s launch, Fraher said. ‘It’s a way of focusing readers’ attention on some of the stuff that we’re already doing.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.