Bloomberg climbs in biz news site rankings

Bloomberg’s website climbed two spots in the rankings of business news sites in July due to a 21 percent increase in unique visitors, while Fortune magazine dropped out of the top 10, according to the latest statistics from Comscore.

Bloomberg is now No. 6, with 27.8 million unique visitors in July, up from 22.9 million in June when it was ranked No. 8. It passed MSN Money and Fox Business, which both fell one spot.

Fortune, which was No. 9 in June, fell to No. 11 in July with a 25 percent decline in unique visitors to 15.4 million.

CNN Business, which in July was No. 11, rose two positions to N0. 9 in July with a 40 percent increase in unique visitors to 22.2 million.

Yahoo Finance remains the No. 1 business news site, with 99.7 million unique visitors in July, down 6 percent. No. 2 Forbes rose 6 percent to 67 million unique visitors in the month.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.