Bloomberg Businessweek hires Mull as senior reporter

Bloomberg Businessweek editor Brad Stone and senior features editor Danielle Sacks sent out the following on Monday:

We’re thrilled to announce that Amanda Mull, most recently a staff writer at The Atlantic, will be joining Bloomberg Businessweek to cover the intersection of culture and commerce. In her new role as senior reporter at the newly-relaunched Businessweek, Amanda will deploy her sharp eye and discerning voice in columns and feature stories exploring consumer trends, idiosyncratic brands and cultural obsessions. Before becoming one of the most prescient observers of consumer culture as The Atlantic’s “Material World” columnist—where she wrote about everything from the underbelly of free returns to the HGTV-ification of the American home—Amanda spent a decade deep in the world of luxury accessories as the managing editor of PurseBlog.com. When the Georgia native isn’t binging on college football or whipping up homemade pasta in her personal time, she can be found hanging with her extraordinarily grumpy rescue chihuahua, Midge.

Please join us in welcoming our newest member of the team.

Brad and Danielle