Blockworks wants to be the Bloomberg of crypto

Jeff John Roberts of Fortune examines the growth strategy of Blockworks, which is looking to combine cryptocurrency data with its news operation.

Roberts writes, “Even as Blockworks remains best known for its events and podcast, Yanowitz believes it will be the company’s newest business—data—that will become its biggest money maker. The service is an add-on to the firm’s existing Blockworks Research service, and comes with a total price tag of $4,500 for an annual license. Yanowitz says Blockworks boosted the price from $2,500 due to hefty demand, which he says came from institutional customers looking for the crypto equivalent of Bloomberg financial data.

“Blockworks is hardly the first media company that has sought to boost revenue with a data business, nor is Yanowitz the first to aspire to be Bloomberg—whose terminal and messaging service, which costs around $35,000 a year, is the envy of every other media outlet.

“Yanowitz, though, says Blockworks’s data service can succeed in a way other crypto firms’ offerings have not by supplying financial institutions with familiar metrics. He claims widely-touted metrics in crypto—such as ‘total value locked’ on a blockchain or active addresses—are highly gameable, and so are not particularly useful. Blockworks, in his view, offers more practical tools based on real world financial and user activity.”

Read more here. Blockworks has an editorial staff of 15.