Media News

Bankadelic podcast: Millennial wealth meets marketing know-how

The latest episode of Lou Carlozo’s Bankadelic features a guru of millennial finance, especially when it comes to serving the cohort’s banking needs: Martha Bartlett Piland (pictured), President and CEO of Banktastic. And here’s the deal: Millennials as a rule still fight an uphill battle. Though they may stand to benefit from the greatest wealth transfer in history, they also face barriers to entry in the housing market, as well as massive student loan debt and a system that doesn’t understand their overall financial profile. Bartlett Piland shares what she’s learned from forming her millennial advisory board and doesn’t mince words regarding how most banks fail at marketing creativity.

Listen to the episode here.

Check out the Bankadelic archive here.

Connect with Lou Carlozo on LinkedIn here

Lou Carlozzo

Recent Posts

Dow Jones plans to expand Middle East operations

Dow Jones & Co., the parent of The Wall Street Journal, Barron's, MarketWatch.com and Investor's…

18 mins ago

WSJ seeks a White House reporter

The Wall Street Journal is seeking a White House reporter in Washington, DC, to break…

26 mins ago

Politics editor Pershing leaving WSJ

Ben Pershing, the politics editor of The Wall Street Journal, is leaving the news organization.…

41 mins ago

NY Times taps Stevenson as DC bureau chief

New York Times executive editor Joe Kahn sent out the following on Friday: A January 2010 front…

49 mins ago

Dow Jones senior VP Jones is departing

Brent Jones, the senior vice president of training, culture and community at Dow Jones, is…

1 hour ago

WSJ seeks a logistic bureau chief

The Wall Street Journal is looking for an editor to lead its coverage of logistics…

13 hours ago