Axios is hiring a newsroom audience specialist to grow and engage readership for our business coverage.
Why it matters: This person will be responsible for broadening and deepening the audience reader experience across platforms, including in newsletters, and on the web and social.
- You will understand the differences in how users engage with our web vs. newsletter content and will take on a leading role in shaping our coverage to meet those specific needs.
- You will have instincts on what will travel on distributed platforms.
- You recognize how Axios business coverage distinguishes itself from competitors and have a clear sense of what makes it a must-read with our audience.
Responsibilities:
- Take ownership for the web performance of business stories, building processes to ensure that coverage with potential to win site audience is thoughtfully planned.
- Point person for identifying business stories that are well-suited to be adapted and shared through other Axios distribution points — including Local and social video.
- Develop coverage plans for upcoming, anticipatable news moments — including economic data releases, major hearings and leadership announcements — to meet expected audience demand. Win the buy-in of the business editor and newsdesk to execute an optimal plan.
- Interpret, contextualize and communicate actionable performance data to business editors.
- Advise on how best to translate coverage in newsletters to the web.
- Generate ideas for reader-service stories. These pieces will be targeted to a broader audience and often will be more explanatory than what readers find in Axios newsletters. Be open and able to write these stories.
- Develop and execute tactics to grow the public profiles of our most conversation-driving business reporters
- Develop and execute experiments to cultivate niche audiences in targeted online communities that align with Axios subject matter experts.
Skills:
- Enthusiastic about building expertise in business media and curious about learning the competitive landscape, identifying the top reporters in the ecosystem and understanding the rhythms that dictate business news cycles.
- Has a sophisticated understanding of performance metrics in order to surface meaningful, actionable insights from the data.
- Adaptable and diplomatic in pursuing goals while managing relationships with internal stakeholders on the Business, Essentials, Newsdesk, Visuals and Communications teams.
- Just as effective working collaboratively in a group as you are handling the duties of the job independently.
- Possesses strong writing and editing skills in order to occasionally byline stories that meet audience and vertical goals.
Starting salary for this role is in the range of $79,000 – $88,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits.
To apply, go here.
