Publicly traded digital holding company The Arena Group is set to launch a creator network that will feature more than 100 social media influencers across culture, food, fashion, sports and travel.
The move comes as the company aims to expand the footprint of its properties, including Sports Illustrated and The Street, beyond the web.
The Arena Group will work with creators and advertisers to produce content that’s “lightly branded,” Rob Barrett, president of media at The Arena Group said.
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