An Argentine biz reporter uses Instagram to explain the economy

Sofia Terrile

Hanaa Tameez of Nieman Journalism Lab interviewed Argentine business journalist Sofie Terrile, who uses Instagram posts to explain what’s happening in the country’s economy.

Here is an excerpt:

HANAA’ TAMEEZ: How did you build your Instagram following as an economics reporter?
SOFÍA TERRILE: I work in TV, so I’m on television every day. A big part of my following came from the TV audience, from traditional media. And then I have a part of my following that came more organically because I started creating content for my social media: videos, the broadcast channel, Q&As in my Instagram stories. I like to generate content that’s genuine and specifically for Instagram. I would say 40% of my following right now comes from [people finding me] on social media. I recycle the content that I use every day for my work on TV and then adapt it for social media. It’s [like[ a different language, a different way of consuming [information].

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.