Business news site Quartz saw its readership decline after dropping its paywall a year ago, reports Mark Stenberg of Adweek.
Stenberg writes, “But since ungating its content, site readership has dropped from an average of 3 million visitors per month in 2022 to 1.3 million visitors per month between January and March of this year, according to data from the measurement platform Comscore.
“According to SimilarWeb, which uses a different methodology to measure site traffic, readership fell from 8.5 million visitors in April 2022 to 4.4 million visitors in April 2023, a 48% drop.
“The downward trend fits into a larger pattern of decline: Quartz has lost traffic for the last several years, from 9.6 million monthly visitors in 2019 to 8.1 million in 2020 to 4.9 million in 2021, according to Comscore.”
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