The following excerpt was sent out from The New York Times:
In yet another sign of its decline, Popular Science has stopped publishing its online magazine, three years after it shut its storied print edition, which began in 1872.
Popular Science will continue to publish articles and videos on its website, and will still produce its podcast, “The Weirdest Thing I Learned This Week.”
But its digital magazine, which was published quarterly since it began in 2021, has ceased publication and will no longer charge for subscriptions, according to Recurrent Ventures, the magazine’s parent company.
“Like most media companies, Recurrent is adapting to the evolving landscape of its audience,” Cathy Hebert, a company spokeswoman, said in a statement on Tuesday. “Whether it’s due to shifting patterns in social media, an increase in consumer demand for video or shifting advertising budgets — which have also increasingly moved toward video — it’s clear that change is a consistent theme.”
The decision came about two weeks after Axios, citing an unnamed source, reported that Recurrent Ventures had cut 13 positions at Popular Science. Only five editorial staff members remain at the publication, Axios reported.
Ms. Hebert declined to confirm how many workers had left but acknowledged “a reduction of head count within several brands and operational teams.”
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