Adweek promotes Southern to managing editor

Lucinda Southern

Adweek media editor Lucinda Southern has been promoted to managing editor of media and technology coverage.

She joined the publication in October 2020..

She had been with Digiday for the previous five years, first as a senior writer and then UK media editor.

Before coming to Digiday, Southern was an associate editor at The Knowledge Engineers. She also held the post of an editorial assistant at Eve White Literary Agency. She also worked in marketing and digital media at Vinspired Lake of Stars.

Southern is a B.A. in English literature from Bath Spa University and a M.A. in English literature from the University of Bristol.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.