Adweek has hired Zoe Ruderman to be its chief content officer.
Ruderman most recently served as vice president and general manager of People, as well as head of editorial for People Digital. During her tenure, Ruderman grew digital audiences for People to over 100 million monthly users, and set numerous records for content tentpoles like the Oscars and Olympics.
She built ventures like commerce and video for People into massive audience and revenue contributors to the brand, and ran the newsroom, audience growth, social and emerging content, launching and executive producing a slate of audio and video products, as well as building People’s first branded content studio and daily podcast.
As Executive Director of Content Strategy for Style, Entertainment, and Sports, she was instrumental in driving audience and engagement growth for a highly diverse portfolio of brands across Time Inc.
“We want to produce content that is at the center of the conversation, within the marketing and advertising industry as well as the business and media community more broadly,” said Ruderman in a statement. “Marketing and advertising touch so many aspects of culture, and Adweek needs to be the go-to destination not just for our current core audience but for a new and expanded community of engaged, high-value users.