Adweek launching retail media coverage

Adweek has launched a new channel dedicated to covering the retail media industry, writes editor in chief Ryan Joe.

Joe writes, “Lauren Johnson, who covered this sector extensively at Business Insider, will spearhead this initiative for ADWEEK, alongside editor Kathryn Lundstrom. Walmart Connect is our launch partner.

“Retail media networks are a huge opportunity for the ad industry, one that EMARKETER believes will rake in $140 billion this year.

“While Amazon and Walmart were among the earliest companies to sell ads powered by their knowledge of what consumers bought, numerous others are now jumping in. The department store Belk, for instance, is in the process of building an ad-selling business, ADWEEK exclusively reported. And earlier this year, United Airlines launched its own ad-selling business, calling it a ‘commerce media network’ because it’s not a retailer.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.