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A musical journey through “The Bloomberg Way”

Kevin Miller, a retired deputy managing editor from Bloomberg News, posted the following on LinkedIn:

Please enjoy “Mnemonic Possession,” my latest AI musical journey through The Bloomberg Way. I’ve once again taken a fresh essay from colleague Paul Addison and with his blessing turned it into lyrics and set it to music. (No, not another bad sea shanty — this time it’s …. bad RAP!!!)

The essay and song track the evolution of Matt Winkler’s seminal Bloomberg News guidebook and the various mnemonics and catch-phrases we trainers used to teach new reporters and editors. (The 4-Paragraph Lead, The 5 F’s, The 6 Pillars etc). It explains why the rules were important to our growth and also references some of the pushback that developed over time.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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