Harvard Biz Review has a new logo

Harvard Business Review has debuted a new logo.

Designed by branding firm Wolff Olins, the logo reflects the 102-year-old brand’s evolution while maintaining its enduring appeal.

“Our new logo stands as a beacon of clarity and confidence,” said executive creative director John Korpics in a statement. “Modern and unapologetic, it communicates HBR’s role as the definitive source for leadership strategy, content, and learning.”

The new logo establishes a consistent visual language that unifies HBR’s products and platforms, including its flagship magazine, HBR.org, books, podcasts, video, social media, app and events. The design is a modern interpretation of the brand’s signature shield.

“Over the past decade, HBR has undergone a remarkable period of growth, having gone through a massive digital reinvention and business expansion,” said editor in chief Adi Ignatius in a statement. “Our new logo embodies this progress while also honoring our rich heritage.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.