Jim Edwards writes for Press Gazette about LinkedIn’s strategy under editor in chief Daniel Roth and how it’s become the go-to social media site for business news.
Edwards writes, “To make Linkedin’s new coolness tangible: Users posted 41% more content on the site this year than last and posts now reach about 550 million people each day, the company says. That’s the growth you’d see at a trendy startup, not an ageing, Microsoft-owned giant. Roth says that business news publishers often tell him that Linkedin is now their single-biggest source of social media traffic (although he declines to put numbers on that).
“Among the reasons for Linkedin’s growth: Google has dialled down the prominence of news sites in its rankings. Facebook has walked away from the news business almost entirely. X, formerly known as Twitter, has become a toxic, unhappy place under new owner Elon Musk.
“That leaves Linkedin — the home of the kids who sat at the front of the class and did their homework on time — with a suddenly prominent position in the news ecosystem.”
Read more here.
