Examining the Forbes Australia strategy

Tess Connery of Mediaweek interviewed Forbes Australia editor in chief Sarah O’Connell about the magazine’s strategy in the country.

Connery writes, “The team are particularly focused on making the brand ‘experience-led,’ which O’Carroll says means bringing the stories of Forbes Australia to readers no matter where they are and how they like to consume content.

“‘We’re not just launching a magazine, and we’re not just launching a digital website or newsletters. We’re tapping into the deeper stories of Australia’s best leaders, entrepreneurs, and innovators and telling those stories that will inspire meaningful conversations and action – but we’ll have the opportunity to let those stories breathe in multiple ways.

“‘We have a bimonthly magazine, print magazine, digital news and features, and creative newsletters – we’re really building a Forbes world, as I like to call it. it’s a member-focused media organisation, so our members will be able to see the stories brought to life and unfold from the pages of the magazine, websites, and live events.'”

Read more here.