Washington Post unleashes Creative Group

The following announcement was sent out by The Washington Post:

The newly unveiled WP Creative Group is connecting its suite of unique storytelling and technology-led solutions to build programs and experiences that deliver business outcomes for brands. The Drum this week reported that as a result of its distinct offerings and capabilities, The Post is close to renewing 100% of last year’s clients. In a guest blog post, Weisenthal, shares the new organization and the strengths of the team.

With the many changes facing marketers, quality collaboration is key to the future of content. To reflect our team’s evolution to focus on being deeply collaborative brand partners, we are introducing the WP Creative Group. We’ve unified our creative capabilities, going beyond producing award-winning content expected from WP BrandStudio and transcending the traditional transactional exchange to bring even more value, purpose and seamless management to our partnerships. Our expanded team of brand strategists, quality storytellers, design pioneers and performance specialists have a shared mission of creating emotionally resonant experiences that help shape culture, spark conversation, and captivate the influential.

WP Creative Group effectively marries together The Washington Post and a brand partner’s equity to authentically engage consumers and drive businesses forward. Creativity and digital innovation remain at our core. Our approach is built on data-driven insights, guiding brands through the changing landscape and delivering messages to the right audiences, and creating omnichannel experiences that connect and deepen relationships with consumers.

We’ve released a new logo and you can follow us soon on social via @wpcreativegroup.