Media Moves

Washington Post appoints Allen head of audience strategy and growth

March 25, 2022

Posted by Mariam Ahmed

Erika Allen

The following excerpt announcement was sent out by The Washington Post’s executive editor Sally Buzbee, chief product officer and managing editor Kat Downs Mulder, senior managing editor Cameron Barr and managing editors Krissah Thompson and Steven Ginsberg:

We are thrilled to announce that Erika Allen will become our new head of audience strategy and growth.

Erika joins us from Vice Media Group, where she has held a variety of roles, and most recently served as senior director of global news operations. At Vice she was key to the launch of Vice World News and the global English version of

Before her time at Vice Media, she was a senior culture editor at New York Magazine’s The Cut and served as the executive editor of The Outline, an innovative digital publication focused on power, culture and the future. Erika was a founding editor of Times Insider, an early digital subscription product from The New York Times, where she assigned and edited features and interviews and managed events programming.

She graduated from Eugene Lang College at The New School in New York, where she has also taught a professional practice course as part of the journalism and design program.

In her role leading audience strategy and growth, Erika will oversee several teams including emerging news products, strategic initiatives, talent strategy, subscriber engagement, newsletters and news analytics.

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