WaPo’s Newsprint debuts with new features

The following was sent out from The Washington Post:

The Washington Post’s Newsprint – its annual social-first wrap-up highlighting a blend of personalized reading habits and recommendations – returns for a second year, providing subscribers with one-of-a-kind insights into their Post reading habits based on their consumption throughout 2023.

This year’s Newsprint debuts dynamic new features: In addition to discovering the kind of journalism read most often and receiving recommendations for continued reading, subscribers are now gifted a video with a special message from their most-read journalist. For those with less-robust news consumption, The Post is introducing an immersive quiz revealing these subscribers’ “reader types.” Newsprint is the latest subscriber feature from the Product team, which also debuted Post games Keyword and On The Record earlier this year.

“Our overwhelming response from subscribers around the world last year made it clear that Newsprint would return for 2023 with even more revelatory features” said Jessica Gilbert, Head of Product at The Washington Post. “We wanted to bring Post bylines to life for our subscribers, so we recorded more than 100 videos with our Post journalists to thank them for trusting The Post and making it part of their daily lives.”

Just like a fingerprint, every Newsprint is unique. Discover your 2023 Newsprint and receive a personalized and shareable snapshot of your reading habits.