WaPo, Panera Bread team up digital news and ‘Unlimited Sips’

Hot on the heels of announcing its own coffee blend, the Washington Post is continuing its quest for a well-balanced journalist’s diet (readers are invited, too):

The Washington Post is delighted to announce today a new partnership with Panera Bread which will provide six months of Washington Post digital access for free for members of Panera’s Unlimited Sip Club. Now, members of the beverage subscription can start their day with not only their favorite drinks, like coffee or a Charged Lemonade, but also news they can use with unlimited digital access to The Post’s world-renowned journalism. Current Sip Club members and those who sign up by November 30, 2023 are eligible for The Washington Post offer so long as they are not already Washington Post subscribers.

“We are thrilled to present The Post’s captivating, in-depth storytelling to a large, new consumer base in a way that’s contextually relevant and adds value,” said Michael Ribero, Chief Subscriptions Officer at The Washington Post. “It’s exciting Panera customers will have the opportunity to sip their favorite beverages while digesting our wide array of offerings from the day’s most important news moments to our refreshed Style section and daily interactive games.”

Panera guests can sign up for the beverage subscription via the Panera website, mobile app and in-cafe kiosk. Full offer terms are available here.