The following excerpt was sent out from The Washington Post:
The Washington Post today launched “Newsprint,” a personalized interactive feature presenting a subscriber’s most read news topics, journalists and stories from the past year. This new feature builds on The Post’s continued experimentation with tailoring experiences based on a subscriber’s identified interests. “We are relentlessly focused on a subscriber’s relationship with The Post at an individual level,” said Michael Ribero, chief subscriptions officer at The Washington Post. “This new subscriber experience is an opportunity to strengthen that relationship, showcasing the value that The Post provides and reminds them what they’ve loved the most so they remain a loyal reader.”
Readers will also see a ranking of the content they consume the most – whether its global news, politics, health and wellness or sports. In addition, subscribers can share snapshots of their results on social media.
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