The New Paper is an Indiana-based start-up which was started last year by co-founders Michael Aft and John Necef.
The paper has now started a text-message based daily digest summarizing the day’s biggest stories into a text message sent out every weekday morning. The editorial team will bring together the top stories with special focus on business, politics, the economy and global affairs.
Additionally, each story will be linked back to a reference or source to provide more detailed information.
The New Paper claims more than 7,000 paid subscribers and $400,000 in annualized recurring revenue.
It charges $5 a month, after a seven-day free trial.
Aft and Necef said:
“It’s hard work to stay informed on what’s happening in the world, since the news is dominated by clickbait and sensational content.
“We initially focused on SMS because text messages have a 98% open rate, as opposed to email, which is only 20%. But in the future, we plan to develop an ecosystem of news products that offer the first touch of daily news across channels.”