The Athletic, Google team up on women’s pro sports coverage

The Athletic and Google have launched a multiplatform project produced by The Athletic to increase its coverage of professional women’s sports with a focus on basketball and soccer.

The program will use resources, products and reporting tools by Google, making this the tech giant’s latest efforts to increase representation and coverage of women’s sports.

Under the program, The Athletic plans to:

expand women’s pro basketball and soccer coverage
increase newsroom support
develop multiplatform storytelling

“We couldn’t be more thrilled to be working with Google to accelerate our investments in women’s sports,” said Sebastian Tomich, Chief Commercial Officer, The Athletic. “Our shared ambition with Google to increase media coverage will lead to even more audience interest, and continued growth in women’s sports.”