Survey finds NY and London to remain important journalism hubs

A survey conducted by Prosek Partners, a leading independent public relations, financial communications and marketing firm, showed that New York City and London will remain core journalism centers in the post-pandemic world.

The survey polled financial and business media journalists.

Approximately two-thirds of respondents stated that both these cities will remain or grow their level of importance for financial and business journalism, even as the impact of the pandemic continues.

Jennifer Prosek, managing partner at Prosek Partners, said:

“New York City and London have long been recognized as influential, global media hubs and agencies and clients have organized themselves around these hubs.
“If things were to change, it could change the face of the industry. While Covid-19 was a shock to the system, it’s clear these media hubs will continue to prevail as prominent centers of influence in the post-pandemic world.”

The survey polled 86 U.S. financial and business journalists between Oct. 1 to 20 on numerous questions, related to how media is doing its work in the “new normal” and what returning to the newsroom looks like.