Román joins NY Times as social editor

The following was sent out from The New York Times’ associate editor, off-platform Jake Grovum:

I am thrilled to announce the newest member of the audience team, Michaela Román, who is joining The Times’s audience team as a social editor, based in New York. She will join our global social media and audience teams, and will help us think critically and creatively about how we share Times journalism off-platform and reach new audiences.

Michaela brings a deep knowledge of social and audience to the role, having worked in a range of newsrooms across the country before making her way to The Times. Most recently, she was a digital news producer at the San Francisco Chronicle, where she worked on their home page, push alerts and posted breaking news on social.

Prior to the Chronicle, Michaela was an audience associate for Katie Couric Media, where she grew the readership of Couric’s daily newsletter, Wake-Up Call. Michaela was also the first audience development director of her hometown’s nonprofit newsroom El Paso Matters where she launched a social media strategy for the newsroom across platforms. She also worked for THE CITY as a social media producer focused on engaging New Yorkers in explainers, election guides and community events.

Before focusing on audience engagement roles, she was a staff photographer for the Statesman Journal in Salem, Ore.

Michaela is a graduate of the University of Texas at El Paso and holds a master’s degree in engagement journalism from The Craig Newmark Graduate School of Journalism at CUNY where she was a Knight Foundation scholar.

Please join me in welcoming Michaela to The Times!