Media Moves

Pulitzer launches new audio reporting category

December 11, 2019

Posted by Mariam Ahmed

The Pulitzer Board has launched a new category for non-fiction storytelling in audio journalism, called Audio Reporting, reports Business Insider.

According to Pulitzer administrator Dana Canedy, “the renaissance of audio journalism in recent years has given rise to an extraordinary array of non-fiction storytelling.” – hence, the reason for this move.

As per stats, ad revenue for podcasts is projected to exceed $1 billion by the end of 2019. A major chunk of this revenue is due to non-fiction podcasts like “The Daily” from the New York Times. In the U.S. alone, there are around 90 million monthly active listeners to podcast shows.

As a result, audio content is proliferating, and there are now more than 750,000 podcast shows on Apple alone.

This led Pulitzer to experiment and through it motivate publishers and journalists to shift resources toward journalism tailor-made for this medium. This would, in turn, spark additional growth for the already booming industry.

Also, with a backing by Pulitzer, any show’s popularity and credibility will touch new heights.


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