Despite newspapers facing a monumental transition and digital competition eating a large chunk of advertising dollars, the Pamplin Media Group has been fortunate to retain strong advertising support from local businesses that recognize the value of responsible journalism.
In addition, the publication also has local ownership indicating that the publication is not subject to stockholder threats as many other large publications are.
Despite these strengths, the Pamplin Media Group is still subject to changing industry trends. Hence, the publication is appealing to its readers to help the company save local news. The publication wants readers to either subscribe or to expand their subscriptions to include online access to all Pamplin websites.
This the company says is “an appeal to help fund community journalism.”
“Throughout all the areas we serve, we hear each day from readers who love their community newspapers — their intensely local focus, their comprehensive prep sports coverage, their features and puzzles, and yes, their advertising. Our pledge, as we enter a new decade, is to continue giving you high quality newspapers in print, while delivering even more timely news to your phone, tablet or computer,” concludes PMG.
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