Ogilvy NY appoints Tansill as chief transformation officer

Charlotte Tansill has been named chief transformation officer at Ogilvy New York.

In her new role, she will lead an integrated strategy function for New York spanning all of the agency’s capabilities, and will partner with Lauren Crampsie, president of Ogilvy New York, to drive the office’s business strategy and transformation.

Tansill has been with Ogilvy for more than 12 years now. During this time, she held various posts, including executive assistant to global CEO and managing director – Ogilvy public relations, digital strategist/digital producer, senior account manager, account director – head of social, group account director – head of social, senior vice president – strategy, and executive director – head of social.

Crampsie said:

“Charlie has tripled net sales for our unique New York social offering in four years. Through her leadership, she has redefined our ways of working to be solution-based for clients, driving more speed to value for their businesses across all social platforms. Ogilvy strives to be creative about creativity and Charlie has enabled our flagship office to find the right balance between agility and expertise as we work to deliver business growth to our clients.”

Tansill added:

“I am grateful to Lauren and Ogilvy leadership for affording me this opportunity.  I am incredibly excited to accelerate growth at Ogilvy by leading our transformation and aligning our business practices with the evolving realities of our industry.  Over my nearly 13 years at Ogilvy, I have fully embraced the strength of our culture and talent.  Our clients rightfully see us as thought-leaders, and we must innovate and deliver to maintain their trust.”

In 2019, she served as judge of the Global Effies as well as for the WARC awards.

Tansill is a graduate of the University of Pennsylvania.