NY Times taps Sainwood as weekend social strategy editor

Suzanne Sainwood has been named weekend social strategy editor at the New York Times.

In her new role, Sainwood will play a key role in leading and rethinking the Times’ weekend social report. She will also help rethink how the company balances the breadth and depth of its journalism on the weekend, from breaking news and signature journalism to culture and lifestyle coverage.

Sainwood joined the Times last year as a social strategy editor, Parenting. She introduced new features for Parenting’s social accounts and oversaw increasing growth on the section’s Instagram account, a job she will continue to help manage in her new role.

Previously, Sainwood was at Bustle for more than 4 years, joining as a news/features writer. Later on, she held the post of senior social media editor of Romper for the company.

She also worked at 70 Faces Media as an editorial assistant, working with the editor-in-chief, contributing editors, celebrity contributors, and writers to approve and edit submissions for an online parenting magazine.

She also managed content flow on WordPress and all social media accounts, while monitoring Google Analytics and social media insights among other tasks at the company.

She has also worked as a reporter and events editor at the Daily Voice and was with the Journal News for more than a year, joining as a life and style intern and then serving as a freelance reporter.

Additionally, she has also interned at Barcroft Media.

Sainwood is a B.A. in journalism from Ohio Wesleyan University.