The New York Times was honored with the Gold Effie in the Media & Entertainment Companies category for its “The Truth is Worth It” brand campaign at this year’s U.S. Effie Awards virtual Awards Gala & Summit.
The awards recognize the most effective marketing communications in the United States.
“The Truth Is Worth It” shows that “original, independent journalism requires resources, time and commitment, and that subscribing to The Times is crucial in that effort.”
Other recent honors for “The Truth is Worth It” campaign include:
- CMO Pencil by The One Club, the world’s most prestigious award show in advertising, design and digital marketing
- Best in Show award by the Art Director’s Club (ADC)
- Fast Company Innovation by Design Award for “The Truth is Local” storefronts, an extension of “The Truth is Worth It” campaign
The full list of finalists and winners can be viewed here.
