We are thrilled to announce that Sam Felix will be our first ever Head of the Audience Mission. In this newly created role, Sam will build on her vast platform strategy and partnerships work to lead our enterprise audience strategy efforts and the Audience Product team. She’ll work alongside Anna Dubenko, the head of Audience for the newsroom.
Sam has been driving our enterprise and executive strategy with tech platforms, taking a leadership role in negotiations and supporting many teams across the company in their efforts with these platforms.
With a strong background in audience work and leading cross-functional teams, Sam has served in several different audience and social leadership roles for various digital native companies including Thrive, Mic, Thrillist and Meta.