The New York Times aims to reach 15 million subscribers by the end of 2027, a goal according to CEO Meredith Kopit Levien, “will help the company become even more profitable in the next three to five years.”
The company is experimenting with new products in a bid to promote its standalone subscription offerings. For example, a new Games tab “Play” is being tested in the Times’ News app. “Multiproduct subscribers pay the most and retain best,” chief product officer Alex Hardiman said.
Additionally, the Times plans to add The Athletic to its subscription bundle without any charge, while those who are not subscribed could sample some free content before deciding to pay.
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