OLD Media News

NY Times acquires audio app Audm

The New York Times announced on Monday that it has bought subscription-based audio app, Audm which works with numerous publishers, including The Atlantic, The New Yorker and BuzzFee, for an undisclosed amount.

The app features longform journalistic content read by professional voice actors.

The acquisition fits in well with The Times’ strategy to boost digital subscriptions as it strives to become a “subscription-first” content provider.

As per the deal, Audm will be working with its current publishing customers. However, The Times will utilize on the app’s scope within its own content initiatives.

This is what the newspaper had to say about the deal:

“As it happens, the acquisition couldn’t have come at a more valuable time. The Audio team is looking for ways to provide escape and relief in the time of the Covid-19 pandemic. And so for the near future, at least, we plan to run read-aloud Times articles every Sunday on [the podcast] “The Daily.”

Mariam Ahmed

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

11 hours ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

11 hours ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

11 hours ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

12 hours ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

12 hours ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

12 hours ago