The New York Times announced on Monday that it has bought subscription-based audio app, Audm which works with numerous publishers, including The Atlantic, The New Yorker and BuzzFee, for an undisclosed amount.
The app features longform journalistic content read by professional voice actors.
The acquisition fits in well with The Times’ strategy to boost digital subscriptions as it strives to become a “subscription-first” content provider.
As per the deal, Audm will be working with its current publishing customers. However, The Times will utilize on the app’s scope within its own content initiatives.
This is what the newspaper had to say about the deal:
“As it happens, the acquisition couldn’t have come at a more valuable time. The Audio team is looking for ways to provide escape and relief in the time of the Covid-19 pandemic. And so for the near future, at least, we plan to run read-aloud Times articles every Sunday on [the podcast] “The Daily.”
Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…
Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…
In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…
Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…
Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…
Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…