OLD Media News

News Corp. set to sell video advertising platform Unruly

According to Sky News, News Corp., owner of Dow Jones & Co., has negotiated a provisional deal with Tremor International, a London-listed ad technology company, to sell the advertising platform Unruly, which the company initially bought in 2015.

The transaction is expected to be announced to the stock market and will see News Corp. selling Unruly for a huge discount to Tremor. In return, News Corp. will be receiving a small equity stake in Tremor.

The agreement will also include a provision for Tremor to become the exclusive video partner across scores of News Corp. titles, including its British newspaper assets and overseas publications such as The Wall Street Journal and the New York Post.

Additionally, Rebekah Brooks, chief executive of News UK, is expected to join the board of Tremor as a non-executive director marking her first role on the board of a public company, and would come more than four years after she returned to the Murdoch fold.

Mariam Ahmed

Recent Posts

Fortune’s Murray becoming Yale fellow

The Yale Program on Stakeholder Innovation and Management announced the appointment of Alan Murray, departing chief…

15 hours ago

Advocate seeks a business reporter in Baton Rouge

The Advocate is looking for a savvy reporter to cover the Baton Rouge business scene…

2 days ago

MLex seeks a reporter in Washington

MLex, a LexisNexis company, is an independent news organization for breaking news and forward-looking analysis…

2 days ago

Austin Biz Journal seeks an economic development reporter

The Austin Business Journal seeks a staff writer to cover economic development in one of…

2 days ago

Forbes journalist in Russia placed under house arrest

A Russian court on Saturday placed Sergei Mingazov, a journalist for the Russian edition of…

2 days ago

Investor’s Business Daily turns 40

Justin Nielsen of Investor's Business Daily writes about the newspaper's 40th anniversary. Nielsen writes, "When the…

2 days ago