According to Sky News, News Corp., owner of Dow Jones & Co., has negotiated a provisional deal with Tremor International, a London-listed ad technology company, to sell the advertising platform Unruly, which the company initially bought in 2015.
The transaction is expected to be announced to the stock market and will see News Corp. selling Unruly for a huge discount to Tremor. In return, News Corp. will be receiving a small equity stake in Tremor.
The agreement will also include a provision for Tremor to become the exclusive video partner across scores of News Corp. titles, including its British newspaper assets and overseas publications such as The Wall Street Journal and the New York Post.
Additionally, Rebekah Brooks, chief executive of News UK, is expected to join the board of Tremor as a non-executive director marking her first role on the board of a public company, and would come more than four years after she returned to the Murdoch fold.
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