OLD Media News

NBC News edges into the documentary business

Liz Cole

NBC News is planning to get back into the documentary business with NBC News Studios after closing down its Peacocks Production non-fiction unit.

The new venture will produce premium documentaries, docu-series, select scripted programming, and content for emerging platforms. Led by Liz Cole as president, the new division has already partnered with Focus Features and Blumhouse Television.

“We will pitch a lot of places, and maybe we will even have a documentary you can see in the theater at some point,” says Cole, who is also executive producer at NBC News’ venerable “Dateline,” in an interview.

NBC News has long been in the production business. But, now, when streaming-video platforms are winning subscribers in part with high-quality documentary programming, executives saw a need to pivot.

“There is a demand for high-quality content, and the documentary business is certainly more robust than it ever has been,” says Cole. “More and more people are seeking out that content.”

Additionally, the company also plans to produce a limited-run documentary series for Peacock, the soon-to-launch NBCU streaming-video outlet. The new unit will also house NBC News’ partnership with Quibi, the short-form video content hub backed by Jeffrey Katzenberg.

The company plans on providing original daily news programs to the new service.

Mariam Ahmed

Recent Posts

PCWorld executive editor Ung dies at 58

PCWorld executive editor Gordon Mah Ung, a tireless journalist we once described as a founding father…

1 day ago

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

2 days ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

2 days ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

3 days ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

4 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

5 days ago