Napa Valley newsletter ‘NapaLife’ acquired by Highway29 Media
The following excerpt was sent out from winebusiness.com:
(Photo: napalife.com)
Highway29 Media Company, the Napa-based public benefit company that publishes the Yountville Sun, Calistoga Tribune, and Mud City Times, said today that it has acquired NapaLife – Napa Valley’s “go-to” newsletter for arts, wine, culinary, and event information – and that its influential publisher, Paul Franson, will join the Highway29 Media team.
As a result, Highway29 Media publications now cover the entire Napa Valley.
“This move is important at a personal and at a big-picture level,” said Franson. “It will allow me to spend more time reporting and writing on all aspects of life in the Napa Valley and put administrative and marketing responsibilities in Highway29 Media’s capable hands. Together, we’ll seek to expand our reach and collaborate on a more robust NapaLife website.”
Highway29 said the NapaLife would continue in its current weekly format under Franson’s guidance and that the two entities would collaborate on expanded offerings for Napa Valley.