Meredith introduces an updated market positioning and logo that reflect the strength of Meredith's national and local consumer media brands as well as its expanded portfolio of marketing solutions. (PRNewsFoto/Meredith Corporation) (PRNewsfoto/Meredith Corporation)
Meredith Corporation, the leading brand-led media company has launched Meredith Data Studio, a “suite of advertising solutions leveraging the company’s vast, proprietary, first-party data and predictive insights capabilities to help inform its partners’ marketing, product and business strategies.”
The new initiative features full-service data solutions, predictive analytics, paid consulting and self-service tools, all powered by Meredith’s 360 platform.
Chief Business and data officer Alysia Borsa said:
“As a brand-led organization that reaches nearly 95% of American women, Meredith possesses rich, exclusive data with massive scale in content-rich environments. Using those assets, we’ve built an exclusive, in-depth 12,000+-term taxonomy, a proprietary identity graph and over 12 billion intent signals to achieve an unmatched, comprehensive and timely understanding of women and their purchase intent – the holy grail for our partners.”
Meredith Data Studio will be providing the following new offerings to customers:
More details can be viewed here.
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