OLD Media News

Local Mississippi Delta newspaper to close amid declining ad revenues

The Bolivar Commercial, a Mississippi Delta newspaper which has been in production since the past 104 years will be closing its operations at the end of this month. The move comes as “economic difficulties exacerbated by the loss of advertising income to social media sites.”

Currently, the newspaper publishes a print edition on Wednesdays and Fridays.

The newspaper industry has sustained steep declines in ad revenue because of the ongoing pandemic. The Commercial was hit hard by declining ad revenues and could not sustain itself. Also, the increasing use of social media sites like Facebook has also made a dent in community newspaper revenues.

Lee Walls, president and CEO of Walls Newspapers and owner of The Bolivar Commercial says, “With social media, a user can choose to have a ‘news’ feed of legitimate stories, incorrect stories, hateful rhetoric, harmful gossip and defamatory commentary. As if that’s not enough, they can have all of that in the form of video or text. You get all of that by simply giving up your personal data and privacy, no money required.

“We don’t have the option to compete against that business model because we are held to a higher standard. Based on very objective statistics, it is clear that people are choosing social media and to give up their privacy, over community journalism.”

“I have nothing but respect and pride for all of my employees and their hard work, which is why I have personally covered the losses for many years now to keep the paper running,” he concluded.

Mariam Ahmed

Recent Posts

Pacific Business News hires Meierdiercks as editor in chief

The Pacific Business News, an American City Business Journals publication, has hired Janis Magin Meierdiercks  as…

18 hours ago

Sifted reporter Nowshin departs

Sadia Nowshin, a reporter at European startup news site Sifted, is leaving to join literary…

18 hours ago

Variety promotes Shanfeld to TV reporter

Variety has promoted Ethan Shanfeld to TV reporter. William Earl of Variety writes, "Shanfeld joins the entertainment…

18 hours ago

Klimasinska named Bloomberg’s DC breaking news team leader

Kasia Klimasinska is the new team leader for DC breaking news at Bloomberg News. She…

20 hours ago

NYC event to honor Ledbetter is next week

  Paul Smalera has organized a gathering of James Ledbetter's friends and colleagues—open to all…

22 hours ago

CoStar hires Scheier to cover San Francisco market

Real estate news service CoStar News has hired Rachel Scheier to cover the San Francisco commercial market.…

22 hours ago