VTDigger has appointed Jim Lehnhoff as its new chief revenue officer. In this role, Lehnhoff will develop sustainable sources of revenue to further strengthen the mission of rigorous, public service journalism.
Previously, Lehnhoff was director of sales at Luster and has also served as vice president, Slate Group Studios at Slate Magazine. He has also held the posts of director of advertising strategy and head of content strategy at Gawker Media.
Lehnhoff has also served as managing director, advertising sales and creative services and also served as an advisory board member at Serious Eats. He was also on the advertiser development team at Velocity Made Good and was director of East Coast sales at Blip Networks.
He was also sales director at Curbed and was also a media planner at Special Ops Media.
Anne Galloway, executive director of the Vermont Journalism Trust and editor of VTDigger, said:
“I am delighted Jim is joining our team. I’m so proud of what the Trust board and the VTDigger staff has built over the past 10 years. As the founder, I have taken the business strategy of the organization as far as I can. It’s time for a seasoned digital media marketing and sales professional to take our membership, underwriting and fundraising efforts to the next level. I have deep confidence in Jim’s abilities and his dedication to understanding our nonprofit mission and our commitment to fulfilling readers’ information needs.”
