Startup Latino Media Network (LMN) has recruited Sylvia Banderas Coffinet to be the company’s CEO.
She’ll oversee finance, operations, corporate strategy, and development to drive market growth and profitability to help scale the Latina owned multi-platform audio and media company.
She will be based in New York City.
Banderas Coffinet was most recently general manager of marketing equity and inclusion partnerships for Vox Media.
Her past experience includes positions as chief revenue officer and publisher at HELLO and ¡HOLA! Media Inc., national advertising director at PEOPLE en Español, and beauty director roles at Conde Nast’s Glamour, and Latina Media Ventures’s Latina Magazine.
She joins founders Stephanie Valencia and Jessica Morales Rocketto, who last year signed a $60 million deal to acquire over a dozen TelevisaUnivision AM and FM stationsin Los Angeles, New York, Miami, Chicago, Dallas, San Antonio, Las Vegas, Houston, Fresno, and McAllen.