The Las Vegas Review Journal has expanded into a new format, a weekday, multiplatform video news program called 7@7, a seven-minute broadcast that airs at 7 a.m. and 7 p.m.
“We needed something that was different, innovative, new—something that was a departure from anything we’d ever tried before,” executive editor Glenn Cook said. “It’s both a digital audience news play and an advertising revenue play.”
7@7 covers local news including weather, sports, lifestyle, politics, and breaking news and currently has three anchors — Renee Summerour, Jenn Auh and Cassie Soto.
You can stream it on reviewjournal.com, and platforms like YouTube, Facebook, Apple TV and Amazon Alexa.
“7@7 continues to be well-received, and we get positive feedback every day,” added Chase Rankin, senior vice president of sales and marketing. “Overarching, our sponsors see the value in the partnership and are impressed with the quality of the newscast. The concept of getting the news from the most trusted news source in the market in seven minutes with no commercials on-demand has been a big success.”
Read more here.
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