Gannett, McClatchy partner to offer local reach for national advertisers

Gannett and McClatchy, two of the most acclaimed local media companies, with deep roots in over 300 local communities, are offering national brands the ability to connect seamlessly and more meaningfully with local audiences across a vast multi-channel network.

Under the partnership, advertisers will be able to reach two-thirds of the top local media markets with local properties including the Miami Herald, Austin-American Statesman, The Kansas City Star, Arizona Republic, Detroit Free Press, The Sacramento Bee and more.

These represent 200 million digital and 8.4 million print consumers through customized, targeted solutions with a simplified buying process that facilitates access to local audiences.

The USA Today national sales team will be offering the combined reach of the local media companies to national brands and media agencies.

Kevin Gentzel, CRO, Gannett | USA Today Network said:

“We are excited to expand our local audience reach for National brands and agencies in this partnership with McClatchy. With over 200M monthly UVs in our combined network, we can help brands fulfill a mission of supporting local journalism with the business impact of reaching our valuable audiences in our highly engaging content. We will be launching new ad innovations across the network along with enhanced targeting capabilities to drive clear ROI for our clients.”

Tony Hunter, chairman and CEO of McClatchy added:

“As national brands look for effective ways to reach local consumers, our two iconic media companies now offer an unparalleled opportunity to go to market with brand-safe media. We are excited to join the USA TODAY NETWORK and collaborate with Gannett to provide this powerful multi-channel solution for advertisers.”