Gannett appoints Gupta as chief marketing and strategy officer

Gannett Co., Inc. has announced that Mayur Gupta has joined the company as its new chief marketing and strategy officer.

In this role, Gupta will be driving the vision and strategy of the company as it transforms into a subscription-led content business while leading the marketing and growth functions, connecting data, technology and storytelling to deliver original content through apps, audio, video, live events and emerging technologies to an audience of nearly 175 million in the U.S. and UK.

While taking on his new role, Gupta has resigned as a member of the Gannett board.

Michael Reed, chairman and CEO of Gannett, said:

“We are very excited to have Mayur transition from his role as a board member to join our leadership team. Mayur has a strong track record as a growth and content marketer at big CPGs like Kimberly Clark as well as disruptive start-ups like Spotify and Freshly that have re-shaped their categories. Mayur has already played a key role on our board over the past year and we are excited to leverage his unique capabilities to continue to transform our business model and drive purpose-driven growth. His experience building content driven subscription models and his ability to execute on a vision and strategy with speed and agility align well with our goals for this role. In addition, given his board service he has intimate knowledge of the Company following our recent acquisition.”

Previously, Gupta was chief marketing officer at Freshly. Before that, he was the global VP for growth and marketing at Spotify, responsible for growing Spotify’s global user base alongside the growth of the brand.

He has also served as SVP, head of digital platforms; SVP, OmniChannel business and consumer marketing, and EVP, chief marketing officer at Healthgrades.

Gupta has also worked at Kimberly-Clark as global head, marketing technology and innovation and global head, Omni channel experiences and platforms. He has worked at SapientNitro for more than 10 years holding various posts.

He also served on the boards of the American Marketing Association, DentaQuest and IBM.

Gupta was recognized by Forbes as one of the Top 50 CMOs in the country. In 2014, he was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators and also received the CMO Programmatic Award by the CMOClub.