Fortune set to launch paywall in 2020

Fortune will be launching in January its paywall, which it has been building for more than two years now.

The new paywall will feature three tiers to diversify between advertising, sponsorship and events revenue.

The first tier, priced at $49.99 annually will give readers full digital access. The second tier, for $11 per month, will include the print magazine as well as quarterly investment guides and early previews of Fortune’s list franchises. The third and highest tier at $199 per year adds in access to the premium section of a new video hub filled with exclusive interviews with executives, business insights and instructional content

Additionally, it will also feature a weekly research newsletter and a series of monthly conference calls hosted by CEO Alan Murray.

Non-paying readers will still be able to access news and second-day takes, wire syndications, sponsored content and Fortune’s list of franchises.

“We don’t want to give up ad sales, but we want to diversify the revenue,” said Jonathan Rivers, Fortune’s chief technology officer.

With additional investments in funds and human resources, the new membership will be paired with a site redesign designed to make its ads less obtrusive. A print redesign, a new mobile app and a video hub with premium content will also be included.