Media Moves

Etheredge becomes president/pub of Alabama news company

December 15, 2023

Posted by Mariam Ahmed

The following excerpt was sent out from

Alec Etheredge

Shelby County Newspapers, Inc. (SCNI) has named Alec Etheredge the company’s next president and publisher.

He will step in as the media company’s first new publisher and president in more than two decades, taking the reins from Tim Prince, who served in the position since 2002.

“I clearly have big shoes to fill,” Etheredge said. “Tim has been instrumental in my managerial growth, as was my boss before him, Daniel Holmes, and I hope to make them proud in this next step. They have made Shelby County Newspapers one of the top media companies in this state, and I look forward to doing everything I can to carry on that tradition.”

Alabama, has been with SCNI since 2016, working in the newsroom before taking over as general manager.

He started as a staff writer during the summer of his final semester at Alabama, covering cities throughout Shelby County as well as areas of Chilton County for the Clanton Advertiser.

In the fall of 2016, he took over as the sports reporter and was promoted to sports editor a year later in 2017. During that time, he managed sports coverage for the company’s five weekly papers and digital platforms.

Etheredge took over as SCNI’s managing editor in 2020, leading the newsroom through the COVID-19 pandemic and managing day-to-day operations of the editorial staff.

During his time in the newsroom, he wrote a record number of APA-winning pieces for the paper in both news and sports, while the team continued a longstanding tradition of winning the APA’s General Excellence award—a streak now at 17 years in a row.

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